A Story-Driven Photographer for Purpose-Led Brands.

I create content that connects — visuals that don’t just look good, but actually work to move your audience and grow your brand.

Hi, I’m John Looy — a Vancouver-based photographer with a background in content marketing and years of experience working within the luxury hospitality industry.

That unique blend of strategy and creativity shapes the way I approach storytelling. I don’t just take beautiful photos — I help brands tell meaningful stories that resonate. Whether you’re launching a new campaign or deepening your brand connection, I approach each project with a documentarian’s eye, capturing real people, real places, and real moments — the kind of authenticity AI can’t fabricate.

My focus is on human-centred storytelling. From athletes in training to artisans honing their craft, I believe every brand is a story worth telling.

Thanks for stopping by!
John Looy

Let’s connect,
john@johnlooy.com

Ready to tell your brand’s story?
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